Oliver Tree · Selected work
A surreal fan destination that brought the world of Cowboy Tears into a participatory physical experience.
- Location
- Los Angeles, CA
- Project
- 2022
The opportunity
Welcome to the Meme Museum.
Give fans a physical way to enter Oliver Tree’s world and celebrate the release together.
Turn Oliver Tree’s visual world into a Meme Museum that frames the fan experience and meet-and-greet.
Our role
POPUP produced the pop-up and fan experience, bringing the environment, guest flow and meet-and-greet together around the album launch.
- Pop-up production
- Fan experience
- Meet-and-greet delivery
The experience
Give the album a physical world.
The indoor and outdoor setting at Fairfax and Melrose translated Cowboy Tears into a series of larger-than-life encounters. Oversized props and absurdist installations carried the artist’s humor into the space. Instead of treating the album artwork as decoration, the experience gave fans a setting they could move through, photograph and share.
The experience
Make space for the artist encounter.
A meet-and-greet brought Oliver Tree into the experience with his audience. The physical environment gave that encounter a distinctive setting; guest flow and on-site production helped connect the arrival, exploration and artist moment into one visit.
The impact
The artist’s imagination became a fan destination.
The Meme Museum brought Cowboy Tears into a playful physical world, giving fans ways to participate and share an encounter with Oliver Tree.
Explore further
Plan a project with POPUP ↗Our experiential services ↗Explore pop-up production ↗ATEEZ × hello82: a shared fan destination ↗
