Project location: Multi-market U.S. rollout · Project context: 2020–2022 · Prepared by POPUP from the project archive in October 2026.
The same brand can need very different physical formats. Sameday Health's rollout connected practical site adaptation with welcoming clinic environments, adjusting the build to each location's needs.
How can a multi-location rollout keep a consistent arrival experience?
The rollout had two demands: respond quickly to changing testing needs and give a growing healthcare brand a welcoming physical presence. Different sites called for different levels of intervention.
Adapt the format to the need. Pair practical, rapidly deployed testing locations with more considered clinics, using a consistent approach to arrival, furnishings and brand presence.
A retail address becomes a healthcare setting
At 344 Newbury Street in Boston, an existing retail space was adapted into a Sameday clinic. The finished environment brought together light finishes, individual seating, shelving and planting, with a welcoming presence visible from the street.
Respond to the site, not a single template
The program ranged from pop-up clinics and COVID-19 testing centers to drive-through locations and high-end flagships. The approach changed with the site and the moment, while the need for a clear, recognizable arrival remained consistent.
Make the brand tangible at arrival
Signage, a recognizable reception point and a coordinated interior brought Sameday’s identity into the physical space. POPUP worked with the brand’s team and local vendors to carry that identity from the frontage into the clinic.
Give the flagship experience a softer language
Planting, natural wood, light finishes and considered seating made the interiors feel more welcoming. The launch guide supplied by Sameday’s team established the material direction; POPUP helped translate it through furnishings and installation.
Coordinate the details that make a site ready
Behind the finished environment sat construction, deliveries, furniture assembly, signage and local coordination. The delivery process brought together partitions, doors, reception, patient areas, waiting space and finishing details.
The planning lesson
Define the arrival cues that should remain consistent, then allow the floor plan and construction scope to respond to the site. Reception, signage and furnishings can connect the brand across different settings without forcing every property into the same template.
Who delivered the experience
POPUP translated site requirements and Sameday’s brand direction into physical environments, coordinating build-outs, furnishings, signage and local vendors across the program.
Delivered with Sameday’s design and operations teams. POPUP translated the brand’s material direction into physical sites; Sameday delivered clinical services.
What the experience made possible
The physical locations translated Sameday Health’s identity into welcoming environments for its guests and teams.
Project questions
Where did the experience take place?
Sameday Health: Multi-market U.S. rollout.
What was the delivery scope?
Site planning & development; Clinic build-outs; Furnishing & installation; Brand environments & signage; Local vendor coordination; Multi-location rollout.
Explore related work
Further reading
For the wider event and campaign context:
