A new home on Melrose

Adidas Y-3 / Selected work

A distinctive Melrose flagship that brings Y-3’s design identity into a working retail destination.

Location: West Hollywood, CA
Project: 2026

The opportunity

A retail presence that moves with the market.

Create a West Hollywood flagship that expresses Y-3’s design vision and gives the brand a distinctive physical presence.

Connect the property, design delivery, opening and ongoing venue support through one retail partnership, so Y-3 can focus on its collection and customers.

Our role

Retail by PopUp connects design and leasing with store operations, venue management, maintenance and marketing support. A flexible retail partnership gives Adidas Y-3 a physical presence in relevant shopping corridors, with a team managing the store environment as the brand focuses on its product and customers.

Retail design
Leasing
Store operations & venue management
Maintenance
Marketing support

Design & delivery

From concept to completed store.

Sculptural shelving and suspended lighting connect VAUST’s original concept to the completed Melrose flagship.

The design: VAUST’s original Los Angeles interior concept.

The build: the completed Y-3 Melrose flagship, lit and merchandised.

Interior concept: VAUST for Adidas Y-3. Design and completed store are shown from slightly different viewpoints.

The experience

Act on the right address.

8500 Melrose places Y-3 within West Hollywood’s fashion landscape. The flagship connects the brand’s distinctive design language with its West Hollywood setting.

The completed flagship at 8500 Melrose; completed store.

The experience

Carry the design into delivery.

VAUST’s interior concept gives Y-3 a distinctive material language. Retail by PopUp coordinated its realization through the store build, fixtures, installation and preparation for opening.