From a pop-up to flagship destinations
POPUP partnered with Y-3 to support the brand’s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo flagship and bringing its newest retail concept to life at 8500 Melrose Avenue in Los Angeles.
Across each location, the goal remained the same: create environments that reflected Y-3’s distinctive fusion of adidas performance heritage and Yohji Yamamoto’s avant-garde design philosophy while delivering a seamless, elevated customer experience.
POPUP’s role
From temporary retail to permanent flagship destinations, POPUP provided support spanning design, fabrication, construction and execution.
The partnership continued with the grand opening of Y-3’s new Melrose flagship, bringing a new home for the brand to Los Angeles.
Locations: Aventura, SoHo and Los Angeles.
Interior design concept for the West Hollywood flagship by VAUST for Adidas Y-3. Explore the completed Melrose flagship and Retail by POPUP’s role.
Plan your next retail experience
Explore our pop-up agency approach for a temporary brand experience, or visit Retail by POPUP for flagship and continuing retail projects.
