Rabble’s branded bar within the Interscope House gathering.

Rabble Wine Coachella Valley, CA

Make the brand part of the gathering.

At Interscope House during Coachella weekend, Rabble paired a dedicated rosé bar with artist-painted bottles, giving the wine its own place within a music-industry gathering.

The opportunity

The brief.

Make Rabble recognizable and inviting within a larger cultural event, with a product experience that carried the brand’s connection to art.

POPUP’s role

The work behind the experience.

For O’Neill Wines, POPUP coordinated the Rabble activation within Interscope House, connecting sponsorship delivery, branded bar production, staffing, artist integration and logistics.

Brand activation coordination
Branded bar & signage
Wine-service staffing
Artist integration & logistics

Rabble brand activation for O’Neill Wines within Interscope House. The host event was independently produced; this case does not claim production of the full party or festival.

Inside the experience

Give the wine a destination.

Rabble’s branded bar created a recognizable place within the garden. Wine service and a clear brand presence allowed the experience to function naturally as part of the gathering.

Guests at the Rabble activation within Interscope House.

Carry the art into the product.

Artist-painted bottles connected the physical product with Rabble’s creative identity. The detail gave the display something distinctive to explore beyond a conventional bottle lineup.