Project location: Los Angeles, CA · Project context: 2017 · Prepared by POPUP from the project archive in October 2026.
Almost Human brought Steve Angello's album concept into a Fairfax gallery and shop. The Los Angeles edition centered on the in-store world of artwork, atmosphere and merchandise during the team's earlier Fancy.com work.
How can album artwork shape an artist retail environment?
An artist’s visual world can sustain a compelling experience beyond the stage.
Use a Fairfax pop-up to connect the album’s artwork, physical environment and merchandise in one artist-led destination.
Let the album shape the space
The Fairfax location became a physical expression of Almost Human through art, merchandise and the environment around them.
The planning lesson
Choose the album references that can carry a physical room. Materials, display choices and the collection should express a consistent mood. Keep the account specific to the actual edition, especially when a previous campaign included different live programming.
Who delivered the experience
The team delivered the Los Angeles pop-up through Fancy.com, bringing the album concept into a Fairfax gallery and retail environment. This edition centered on the in-store experience; the companion club performance belonged to the earlier Wild Youth campaign.
The Pop Up Team’s earlier work delivered through Fancy.com, before POPUP.
What the experience made possible
Artwork, retail and the gallery setting translated Almost Human into a place fans could explore.
Project questions
Where did the experience take place?
Steve Angello: Los Angeles, CA.
What was the delivery scope?
Artist pop-up environment; Merchandise presentation; Gallery experience; Retail setting.
Further reading
For the wider event and campaign context:
