Project location: Los Angeles, CA · Prepared by POPUP from the project archive in October 2026.
Towels, cushions and float covers made more sense together by the pool. Loop-Loc's Backyard Accents production connected product details with the way people might use the collection during an outdoor day.
How can lifestyle photography explain a coordinated product range?
A coordinated collection is easier to understand when its products are seen together. The setting needs to show what each piece does while helping people imagine how the whole range could fit into their lives.
Treat the backyard as a complete scene. Let color and pattern connect the towels, cushions and float covers, then show that same collection through swimming, lounging and gathering.
Show the collection as a whole
Overhead compositions connect the product range in one view: towels on the pool deck, cushions on loungers and float covers on the water. The poolside setting gives each item a purpose while keeping the shared palette visible.
Let the details move
The film adds qualities a still image cannot hold on its own: a towel opening in the breeze, fabric moving with a model, and products seen from changing angles. Close views of the prints sit alongside wider scenes of the pool and outdoor space.
Build a usable visual range
Product photography and lifestyle film followed the collection from a day by the pool to an evening gathering, showing how each piece fits into outdoor living.
The planning lesson
Build a shot list that moves between the range and individual items. Wide views explain the setting; close views show material and pattern. Film can add movement that still photography cannot, so plan both around the same product story.
Who delivered the experience
POPUP coordinated the physical production behind the campaign imagery: the location, photography and video teams, models, styling and product setup. The work brought a planned shot list into a consistent poolside setting.
Content production for Loop-Loc’s Backyard Accents collection.
What the experience made possible
Product photography, lifestyle imagery and campaign film gave Backyard Accents a connected visual story for the brand’s channels.
Project questions
Where did the experience take place?
Loop-Loc: Los Angeles, CA.
What was the delivery scope?
Photo & video production; Location coordination; Casting & styling coordination; Product setup & shoot management.
Explore related work
Further reading
For the wider event and campaign context:
