Project location: Hollywood, Los Angeles · Project context: 2019 · Prepared by POPUP from the project archive in October 2026.
Above Hollywood Boulevard, a VIP atelier gave Konus and Rowdy a setting for styled discovery. Guests could preview the collection before the venue shifted into private BET Awards Weekend afterparties.
How can a private preview make a collection feel personal?
A private atelier can make a launch feel like access to a creative world before it opens more widely.
Use a VIP atelier to make the fashion launch personal, then carry the same space into BET Awards Weekend afterparties.
Make discovery personal
Guests previewed the new collection and shopped with stylists in an atelier-style space above Hollywood Boulevard.
Carry the launch into the night
Private BET Awards Weekend afterparties extended the venue’s role from collection preview to a gathering place for the creative community.
The planning lesson
A preview needs the right balance of display, guidance and room to gather. Plan where stylists engage with guests and how the space changes for the evening. The venue should support both uses without losing the collection's identity.
Who delivered the experience
POPUP delivered the Konus × Rowdy launch experience beside the Chinese Theatre, inviting artists, influencers, friends and family to preview the collection, shop with stylists and gather for exclusive afterparties.
Produced for Konus, featuring Rowdy alongside Noend and Blank State.
What the experience made possible
The Hollywood atelier brought fashion, music and hosted shopping together around Dallas Austin’s new creative ventures.
Project questions
Where did the experience take place?
Konus × Rowdy: Hollywood, Los Angeles.
What was the delivery scope?
Venue coordination; Pop-up production; Branding & signage; Retail presentation; Staffing & event delivery.
Explore related work
Further reading
For the wider event and campaign context:
