Project location: The Grove · Santa Monica Pier · Glendale Galleria · Project context: 2023 · Prepared by POPUP from the project archive in October 2026.
An online marketplace can be difficult to take in all at once. AliExpress's Los Angeles program gave people a selected range to explore in person, with the app continuing the journey after the encounter.
How can a digital marketplace use a touring product experience?
An online marketplace contains more than someone can take in at once. A selected range of real products gave guests a place to start, with the app as the next step in their discovery.
Build a recognizable kiosk that could move between shopping and entertainment destinations, bringing product demonstrations, play and a launch moment with Tiffany Haddish into one touring program.
Give the marketplace a physical form
The original kiosk concept used an open roof, red enclosure and oversized lettering. The completed Glendale Galleria installation brought product displays and guest interaction into that structure.
Create an invitation to discover
Tiffany Haddish joined the launch at The Grove, meeting guests and exploring the products within the AliHouse environment.
Connect the visit to a next step
Product displays and app sign-up touchpoints connected the physical encounter to AliExpress’s digital marketplace.
The planning lesson
A physical selection should help visitors find a starting point. Choose products that are easy to demonstrate and connect each encounter to a clear next step. The kiosk needs to work in the actual shopping and entertainment settings on the route.
Who delivered the experience
Touring activation and guest experience, connecting the custom brand environment, product discovery and local launch moments.
What the experience made possible
AliHouse connected product discovery, play and talent appearances through a recognizable experience that traveled between Los Angeles destinations.
Project questions
Where did the experience take place?
AliExpress: The Grove · Santa Monica Pier · Glendale Galleria.
What was the delivery scope?
Touring activation; Custom brand environment; Product discovery; Guest engagement; Talent integration.
Explore related work
Further reading
For the wider event and campaign context:
