Project location: Fancy Run Up · Project context: 2016 · Prepared by POPUP from the project archive in October 2026.
Fancy Run Up brought unusual gifts and emerging brands into a physical holiday setting. Shopping, sponsor participation and live programming connected the marketplace with people and occasions during the team's earlier Fancy.com work.
How can a marketplace connect shopping with live programming?
Discovery becomes more memorable when shoppers can move between products, people and occasions in the same place.
Turn Fancy’s online mix of unusual gifts and emerging brands into a holiday destination with shopping by day and social programming after dark.
Make the marketplace physical
Products from brands on Fancy became a place to browse in person, with distinctive gifts across the holiday assortment.
Give discovery a world of its own
Installations and sponsor participation brought character to the space, inviting visitors to explore beyond a single purchase.
Keep the destination alive after shopping
Parties, events and live programming connected brands, influencers and shoppers in the same setting.
The planning lesson
Build different reasons to visit around a coherent assortment. Daytime discovery and evening programming need separate practical plans while sharing the same destination. Keep the marketplace's mix visible so the event remains connected to what people can explore and buy.
Who delivered the experience
The event was produced by The Pop Up Team through Fancy.com, connecting the retail environment with brands, influencers, sponsors, parties and programming.
The Pop Up Team’s earlier work, delivered through Fancy.com. The original event recap documents the completed experience.
What the experience made possible
Product discovery, installations and nighttime programming connected brands and guests within the team’s earlier Fancy experience.
Project questions
Where did the experience take place?
Fancy: Fancy Run Up.
What was the delivery scope?
Event production; Holiday retail; Brand and sponsor integration; Live programming.
