Project location: Underground Atlanta, GA · Project context: 2023 · Prepared by POPUP from the project archive in October 2026.
Atlanta's music history had a physical home at Underground Atlanta. A partnership with Dallas Austin and Jermaine Dupri connected the anniversary exhibition with the creative community that helped shape its story.
How can a cultural exhibition involve the people behind its history?
A city’s music history is most compelling when the people who helped write it are part of how it is told.
Anchor the anniversary in Atlanta’s own creative community through the partnership with Dallas Austin and Jermaine Dupri, then give the history a physical setting.
Start with the people behind the history
The partnership with Dallas Austin and Jermaine Dupri grounded the experience in Atlanta’s own creative community.
Make the history tangible
Objects and exhibition settings gave visitors a physical connection to the music and the people behind it.
Create a place to gather around the story
The opening and exhibition brought the anniversary into a shared setting at Underground Atlanta.
The planning lesson
Bring cultural perspective into the project before deciding on the displays. Objects and environments should serve a story grounded in the people and places involved. The opening can then become a gathering around that shared history.
Who delivered the experience
POPUP created the experience in partnership with Dallas Austin and Jermaine Dupri, bringing their cultural perspective into the exhibition and its live setting. Memorabilia, storytelling and an opening event connected visitors with Atlanta’s place in hip-hop history.
What the experience made possible
The exhibition connected visitors with the artists, places and creative legacy behind the city’s contribution to hip-hop.
Project questions
Where did the experience take place?
Atlanta Hip-Hop 50: Underground Atlanta, GA.
What was the delivery scope?
Experience production; Exhibition environment; Partner coordination; Opening event.
Explore related work
- Atlanta Hip-Hop 50 project story
- Michael Jackson Estate · King of Style project story
- Nas project story
Further reading
For the wider event and campaign context:
