For New York Tech Week, POPUP partnered with ElevenLabs to transform a SoHo storefront into an immersive, voice-powered experience that brought one of the world’s leading AI companies into the physical world for the first time.
Designed to make cutting-edge technology approachable and memorable, the pop-up invited visitors to shop exclusive merchandise through AI voice agents, order coffee entirely through conversational AI, create original music, explore multilingual voice experiences, and interact with the platform in ways that showcased its capabilities through real-world use rather than traditional demonstrations.
Every element of the experience was designed to turn curiosity into participation, creating a destination where founders, developers, creators, enterprise teams, and everyday visitors could experience the future of AI firsthand.
By translating complex technology into intuitive, engaging moments, POPUP helped ElevenLabs create one of NY Tech Week’s most talked-about activations while demonstrating how experiential retail can bridge the gap between digital innovation and human connection.
New York City
