“A Pop-up highlighting how basketball has the power to connect people across cultures.”
To celebrate the launch of the “We Are One” capsule collection, POPUP helped bring Li-Ning and Dwyane Wade’s latest collaboration to life through an immersive retail activation at Solestage in Los Angeles.
Inspired by the collection’s message of unity, the experience blended basketball, fashion, and contemporary art into a destination where fans could explore the limited-edition collection, engage with interactive moments, and experience the creative vision behind the collaboration with French artist DFT.
Designed to feel as thoughtful and expressive as the collection itself, the activation transformed a product launch into a cultural experience that celebrated creativity, community, and self-expression.
Every element of the environment reinforced the campaign’s belief that basketball has the power to connect people across cultures, leaving guests with a deeper connection to both the collection and the values that inspired it.
Los Angeles, CA
