Project location: Times Square, New York · Prepared by POPUP from the project archive in October 2026.
A custom double-decker gave Me vs. Myself a moving presence in New York. A Boogie wit da Hoodie's listening experience joined a livestream and street-level fan encounter, building toward Times Square.
How can a moving venue connect an album preview with the city?
A release can become a shared city experience when the artist’s presence moves through the places fans know.
Turn a double-decker bus into a moving album-preview stage and livestream, with the New York streets becoming part of the fan experience.
Let the city become the listening room
A custom double-decker hosted the livestream while moving through New York. The branded vehicle gave the album a presence on the street and a focal point for the fans following along.
Turn online attention into a shared moment
The artist, the bus and the crowd connected the livestream with a physical album moment in the heart of the city.
The planning lesson
Plan the street and screen experience together. The vehicle is a setting for the artist, a visual cue for passersby and part of the broadcast. Give production teams a shared plan for movement, stopping points and the audience's view of the moment.
Who delivered the experience
POPUP hosted the livestream on a custom double-decker that traveled through the city. The mobile listening experience built momentum as fans followed along, culminating in a major Times Square crowd.
What the experience made possible
The branded bus connected the livestream, the artist and his audience through a visible New York street experience.
Project questions
Where did the experience take place?
A Boogie wit da Hoodie: Times Square, New York.
What was the delivery scope?
Mobile experience; Artist campaign; Fan engagement.
Explore related work
Further reading
For the wider event and campaign context:
