Berkeley Hotel: Haunted Hotel Experience

Red-lit haunted hotel scene with skeletal figures and a coffin prop.

Skull props and glowing candles under green lighting at the haunted hotel.

Creature mask beneath a glowing Haunting sign.

Hooded skull prop illuminated in red at the haunted hotel.

Creepy doll and oversized clock in a purple-lit haunted hotel room.

Clown figure behind a barred cage in the haunted hotel installation.

A seaside hotel found a new season.

The Berkeley Oceanfront Hotel in Asbury Park partnered with POPUP to create The Haunting, a seasonal experience that gave the summer destination another reason to welcome visitors.

The building became the story.

POPUP designed and produced a haunted-hotel journey across the property’s ballrooms, guest rooms, entertainment spaces and lobbies. A connected storyline brought together walkthroughs, scare actors, mazes, escape-room elements and unexpected encounters.

Speakeasy bars, a costume pop-up and a Halloween gala extended the experience beyond the main attraction. The program returned in consecutive seasons, adapting the hotel’s existing spaces into an environment built for discovery.

A destination beyond summer.

The project gave the hotel a distinct seasonal identity and brought new programming into familiar architecture. Visitors could explore the property through an experience created around its atmosphere and history.

Watch FOX 5’s original Asbury Park report ↗