Project location: New York · Los Angeles · Miami · Project context: 2024–2025 · Prepared by POPUP from the project archive in October 2026.
Jaded London's U.S. pop-ups met New York during Fashion Week, Los Angeles in festival season and Miami during race week. The program connected temporary retail environments with each city's cultural rhythm.
How can a retail tour use the moments when its audience gathers?
The right timing can make a store part of the reason people are already in the city.
Build a multi-city retail program around moments when Jaded London’s audience was already gathering: Fashion Week in New York, festival season in Los Angeles and Formula One in Miami.
Meet New York during Fashion Week
The New York chapter placed the brand within the rhythm of NYFW, connecting shopping with the fashion community’s gathering moment.
Meet Los Angeles in festival season
The Los Angeles pop-up brought Jaded London to Melrose Avenue during Coachella season. An airport-inspired installation, product displays and an exterior mural made the temporary store a destination for the brand’s community.
Meet Miami during race week
The Miami stop brought Jaded London to Wynwood from April 30 to May 4, 2025. Inside, the collection shared the floor with sculptural displays and an enclosed DJ installation; outside, the mural-covered storefront gave the pop-up a distinctive presence on the street.
A store with its own atmosphere
Clothing rails, accessory displays and music gave guests different ways to explore the brand. The retail environment brought the collection off the screen and into a space people could move through, shop and spend time in.
The planning lesson
Timing belongs in the retail brief alongside the assortment and venue. Plan the store around how the audience uses the city during that occasion. Confirm what the brand supplies and what the delivery team manages so each market has a workable local plan.
Who delivered the experience
POPUP delivered the pop-up program across New York, Los Angeles and Miami, connecting retail environments and operations with each city’s cultural calendar.
Delivered with Jaded London. The brand retained its original creative assets, marketing and PR, merchandise supply and venue sourcing; POPUP coordinated the venue and physical delivery.
What the experience made possible
The touring stores connected Jaded London with fashion, music and sporting occasions while giving each city a distinct expression.
Project questions
Where did the experience take place?
Jaded London: New York · Los Angeles · Miami.
What was the delivery scope?
Pop-up production; Retail environments; Operations; Multi-market delivery.
Explore related work
Further reading
For the wider event and campaign context:
