Project location: Washington, D.C. · New York · Chicago · Atlanta · San Francisco · Los Angeles · Project context: 2019 · Prepared by POPUP from the project archive in October 2026.
Why Don't We's pop-up stores made shopping part of a closer fan encounter. Merchandise, meet-and-greets and in-store performances shared a touring format produced for Atlantic Records and Warner Music Group.
How can a touring store support live artist encounters?
A fan store becomes a shared memory when the artist is part of the experience.
Bring retail, meet-and-greets and in-store performances together in a repeatable fan format across fan communities.
Bring the band into the store
Meet-and-greets and in-store performances made the shop a place to connect with the artists as well as discover merchandise.
Carry the experience across cities
The touring program brought the format to multiple fan communities. Each store drew a strong fan turnout, combining shopping with a close encounter with the band.
The planning lesson
Plan the room for its busiest transition: when a shopping floor becomes a performance or signing setting. Staff positions, sightlines and merchandise access need to work across that change. A repeatable format still needs a venue-specific delivery plan.
Who delivered the experience
POPUP delivered the touring pop-up environments and operations, bringing merchandise, artist encounters and intimate in-store performances together in each store.
Produced for Atlantic Records / Warner Music Group.
What the experience made possible
The touring stores connected merchandise with artist encounters and live moments in local fan communities.
Project questions
Where did the experience take place?
Why Don’t We: Washington, D.C. · New York · Chicago · Atlanta · San Francisco · Los Angeles.
What was the delivery scope?
Venue sourcing; Experience & retail layout; Custom production; Retail staffing; Tour logistics & event management.
Explore related work
Further reading
For the wider event and campaign context:
