Project location: United States & Canada · Project context: 2022 · Prepared by POPUP from the project archive in October 2026.
A touring fan store gives the anticipation around a concert somewhere to live. ATEEZ and hello82 brought retail and fan participation into local destinations where the community could gather before the show.
How do you keep a touring artist store connected to local fans?
The anticipation around a concert extends beyond the performance itself. A dedicated retail environment gives fans time to explore the artist’s world and connect with people who share that interest.
Build a recognizable destination that travels with the audience’s anticipation. Combine a working shop with costume and memorabilia displays, then give each market a place to gather around ATEEZ.
Build a store that belongs to the tour
The Phoenix shop brought ATEEZ’s identity into a complete retail environment. Branding, display tables and a lineup of stage costumes introduced fans to the group’s world from the moment they entered.
Bring the details within reach
Stage costumes, photographs and memorabilia gave fans a closer view of the group’s world. In Phoenix, the wardrobe display sat alongside the retail experience, adding another reason to explore.
Make room for shared discovery
Fans moved through the display together, looking closely at the pieces and taking photographs. The environment gave the visit a purpose beyond a transaction, with enough to explore around the merchandise.
Bring the group into the gathering
The New York fan event placed ATEEZ in the room with their audience. It became a distinct moment within the wider program, connecting the touring retail setting with a live artist encounter.
The planning lesson
Separate the parts of the format that travel from the decisions each venue needs. Branding and merchandise presentation should feel familiar across the tour; entrances, queues and staff positions must suit the actual room and its neighborhood.
Who delivered the experience
hello82 enlisted POPUP to deliver the touring retail program, connecting venue sourcing, experience design and production with routing, freight, touring staff and store operations.
Retail tour delivered with hello82 for ATEEZ’s 2022 North American tour.
What the experience made possible
The touring shops brought merchandise, memorabilia and opportunities to connect with ATEEZ into the communities surrounding the arena tour.
Project questions
Where did the experience take place?
ATEEZ × hello82: United States & Canada.
What was the delivery scope?
Venue sourcing; Experience design; Retail production; Tour routing & logistics; Staffing & operations.
Explore related work
Further reading
For the wider event and campaign context:
