PUMA: #REFORM x Meek Mill Event

Panelists discuss reform before a seated audience, with PUMA REFORM portraits behind them.

PUMA REFORM stage with lounge seating, campaign portraits and a branded screen.

A freestanding portrait display anchors a lounge area at the PUMA REFORM event.

Large illuminated REFORM letters and a framed athlete photograph line the event entrance.

Guests pose in front of a black-and-white portrait at the PUMA REFORM event.

A large black-and-white athlete portrait stands beside seating at the PUMA REFORM event.

An attendee speaks into a microphone during an interview beside the REFORM installation.

McElreath Hall housed the introduction to PUMA’s global platform #Reform, ushered by three of entertainment and sports’ biggest names.

Moderated by Adam Petrick, PUMA’s Global Director of Brand and Marketing, the event was supported by WNBA All-Star Skylar Diggins-Smith, rapper Meek Mill, and the legendary activist/former pro-athlete Dr. Tommie Smith.

Each person revealed their platform under the #Reform banner, which seeks to enact and preserve equality and social change. For Diggins-Smith, her lane will center on gender equality. For Mill, born Robert Rihmeek Williams, his focus remains on criminal justice reform. And for Dr. Smith, universal equality prevails on his agenda since the day he raised his fist on the victory stand at the 1968 Summer Olympics in Mexico City, Mexico.

Atlanta, GA