Deadmau5 needs no introduction.
He is one of the most well-respected producers/DJs to ever grace the dance music world.
In addition to his accolades — which include endless platinum-selling singles and seven critically-acclaimed projects — the six-time-Grammy-winning musician continues to break boundaries in music, shattering numbers in both streaming and followers across all social media platforms.
To celebrate the release of his new albums, we worked with him and his team to put together brand activations and pop-ups over 4 years in 4 different cities.
Experiences included meet & greets, mau5head gallery, brand-new art installations, the Cube V3 Mclaren, limited-edition merch, and an interactive music experience powered by Specdrums.
Los Angeles, New York City, Red Rocks, Colorado and London
