Project location: Santa Monica, CA · Project context: 2022 · Prepared by POPUP from the project archive in October 2026.
Fit is hard to picture on a screen. Swimsuits For All's Santa Monica experience gave visitors a physical setting for discovering the range and connecting product choice with personal confidence.
What can a swimwear pop-up offer that an online store cannot?
A customer base is made up of different people with different reasons to buy. In-person conversations reveal needs a single audience profile can miss.
Put fitting and conversation at the center of a physical store, then connect that encounter with Camille Kostek’s in-store appearance and livestream.
Listen before asking people to buy
Fittings and face-to-face conversations helped the brand understand how customers differed in fit needs, confidence and shopping preferences.
Connect the store to the screen
Camille Kostek’s presence and livestream brought fans into the shopping experience. Personal connection and product demonstration supported purchases in store and online.
Make confidence part of the experience
Private fittings, practical advice and an approachable setting gave customers space to discover what worked for them.
The planning lesson
For an apparel trial experience, privacy and helpful guidance matter as much as the storefront. Design the visit around the questions a shopper needs answered before choosing, and give staff the product knowledge to support that conversation.
Who delivered the experience
POPUP created a beach-inspired space with private fittings and fit experts, paired with Camille Kostek’s appearance and livestream from the store. Digital checkout connected personal advice and product discovery with purchase, whether guests joined in person or online.
What the experience made possible
Guests could explore the collection with guidance in a physical setting, connecting the brand’s inclusive approach with in-person shopping.
Project questions
Where did the experience take place?
Swimsuits For All: Santa Monica, CA.
What was the delivery scope?
Experiential design; Venue sourcing & build; Talent partnership; Marketing & PR; Project management.
Explore related work
Further reading
For the wider event and campaign context:
