Airtable / Selected work
A familiar New York ritual became a neighborhood encounter with Airtable.
- Location
- New York, NY
- Project
- 2026
The opportunity
Meet Airtable over a slice.
Bring Airtable into the city’s everyday culture through a setting people already love.
Connect recognizable local pizzerias through one campaign. Keep the character of each shop, then carry Airtable through storefront graphics, street signage, branded pizza boxes and guest touchpoints. The invitation was simple enough to understand from the sidewalk.
Our role
POPUP coordinated the physical campaign across the pizzeria partners, bringing venue sourcing, branded production, staffing and on-site delivery together with event photography and film.
- Pizzeria partnerships
- Branded production
- Staffing & on-site delivery
- Campaign content
The experience
Start with the neighborhood.
Lucia Pizza of SoHo, Tappo in Flatiron and Traditas in the Financial District each gave the campaign a local address. The storefronts remained recognizable while campaign graphics and street-level signage connected them to the same invitation: a slice of NYC with Airtable.
The experience
Put the brand in people’s hands.
The campaign continued from the sidewalk to the counter. Custom pizza boxes carried Airtable’s identity and the line “Built to scale,” turning an ordinary part of the visit into a tangible expression of the brand. Signage, packaging and merchandise made the separate venues feel part of one experience.
A closer look
The details that make the visit.
The impact
A technology brand became part of a familiar city ritual.
Neighborhood pizzerias gave Airtable a recognizable local setting, connecting its identity with the simple pleasure of a New York slice.
Project credits
Created with Airtable and the participating pizzerias: Lucia Pizza of SoHo, Tappo and Traditas. Airtable supplied its brand assets and owned the broader marketing strategy and distribution.
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