Mint Mobile Rage Room — official campaign film
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Open on YouTube ↗Mint Mobile Los Angeles
Let the frustration out.
A hands-on answer to phone-plan frustration.
The experience
The Rage Room.
Mint Mobile invited guests into a branded Rage Room where the familiar frustration of costly phone plans became something they could act on. Guests could smash away that frustration, giving the brand’s challenger personality a physical expression.
POPUP’s role
The coordination behind the experience.
Venue sourcing and landlord coordination, permitting, run-of-show management and load-in/load-out coordination.
The rage-room activity, event staffing and security, marketing and content creation were delivered outside POPUP’s remit. Campaign film: Mint Mobile.
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