Project location: New York, NY · Project context: 2022 · Prepared by POPUP from the project archive in October 2026.
A stroller is made to move. Nuna's Nordstrom test track gave shoppers a way to experience that movement in the store, with a fabricated installation connected to the surrounding product presentation.
POPUP delivered
Test-track fabrication, in-store installation and visual merchandising.
How can an in-store demonstration help a shopper compare products?
Give parents a more useful way to explore the stroller beyond a static display.
POPUP fabricated and installed the in-store test track, integrating it with the product presentation and visual merchandising.
Let movement become part of discovery
A stroller display shows the product; a test track lets someone explore it in motion. Nuna’s Nordstrom installation brought that action into the store. POPUP fabricated and installed the track, connecting the hands-on encounter with product presentation and visual merchandising.
Connect the trial with the assortment
The useful relationship is between trying and choosing. A visitor can move from the display to the trial and return with more context for a product conversation. For another retail demonstration, the layout should make that sequence legible. A hands-on area needs to feel like part of the shopping floor.
Ask what the shopper needs to experience
Before commissioning a product-trial installation, identify which behavior matters to the purchase. For a stroller, movement is an obvious point of discovery. Other categories may need a different interaction. The goal is to help the customer consider the product through use, with staff guidance connected to the assortment rather than a separate attraction.
The planning lesson
Design a product trial around the behavior a shopper needs to understand. The route, display and staff guidance should connect the action with product consideration. Keep the trial easy to enter and the return to the assortment clear.
More ways to bring a product into the room
Compare this hands-on trial with Dossier’s fragrance discovery pop-up and the retail operation behind H&M’s Brasserie Hennes.
Project questions
Where did the experience take place?
Nuna: New York, NY.
What was the delivery scope?
Test-track fabrication; In-store installation; Visual merchandising.
