To celebrate the launch of T-Mobile’s nationwide 5G network, POPUP Agency brought the campaign to life with a custom-branded ice cream truck experience at Chicago’s North Avenue Beach.
Inspired by T-Mobile’s playful comparison of network coverage, guests were served scoops that visually represented each carrier’s reach—four scoops of “Berry Fast 5G” for T-Mobile, two scoops for AT&T’s “Basic Blue,” and one scoop of “Last-Place Licorice” for Verizon.
By transforming network performance into a fun, tangible experience, the activation turned a complex technology story into an engaging brand moment that delighted consumers, sparked conversation, and generated organic social sharing.
Chicago, IL
