Project recap video
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Open on YouTube ↗A record shop for CultureCon.
To celebrate Sony Music’s catalog, POPUP designed and produced a vintage record-store experience at CultureCon in New York. The space invited the event’s creative community to connect with the music through discovery and play.
Built around the joy of browsing.
A curated vinyl selection, classic games and record-shop references brought familiar rituals into a temporary environment. The physical setting encouraged visitors to explore artists and recordings at their own pace.
POPUP connected the concept, design and production to make the catalog feel accessible within the wider CultureCon experience.
A catalog connected generations.
The pop-up brought nostalgia and new discovery into the same space. Longtime listeners and emerging creatives could find their own entry point into the music and the culture surrounding it.
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