To celebrate the legacy of Sony Music’s iconic catalog, POPUP designed and produced an immersive vintage record store experience at CultureCon.
The activation invited attendees to browse Sony’s curated vinyl collection, play classic games, and rediscover legendary artists through an environment inspired by the golden era of record shops.
By blending music, nostalgia, and culture into an interactive retail experience, the pop-up created meaningful connections between longtime fans and a new generation of music lovers.
New York City
