A Boogie: NYC Album Launch PR Stunt

A wrapped double-decker bus draws a crowd during A Boogie’s album launch in Times Square.

A performer on the launch bus faces fans holding up phones in Times Square.

Fans gather outside Paramount Plaza during A Boogie’s nighttime album launch.

A bus wrapped in Me vs. Myself album artwork is parked beside a Broadway theater.

Fans reach toward the upper deck of A Boogie’s branded launch bus in Times Square.

The rear of the album-branded bus travels between crowds and Times Square billboards.

Fans crowd behind a street barrier, watching and recording the A Boogie album launch.

A hometown release in motion.

For A Boogie wit da Hoodie’s album launch, POPUP brought a mobile listening experience into the heart of New York. Times Square became the setting for an artist-and-fan moment tied to the new music.

Built for the streets and the fans.

A double-decker bus carried the album artwork, a custom sound system and a DJ setup. Invited fans joined an advance listening experience, while the location brought the wider fan community into the moment.

POPUP connected the vehicle build, experiential planning and on-site production to create a recognizable moving presence within the city.

The city became part of the release.

The activation placed the artist’s music in the place he calls home. A shared listening moment and a visible street-level presence gave the launch a story that fans could experience and share.

Watch TMZ’s original coverage ↗

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