Swimsuits For All: Camille Kostek Pop-Up

A guest posing beside the tropical Swimsuits For All backdrop.

Guests sharing drinks inside the Swimsuits For All pop-up.

A branded Camille Collection tote beside a shirt and customization equipment.

Guests posing with drinks at the Swimsuits For All launch.

A visitor holding a blue Gratitude sweatshirt beside the pop-up counter.

Guests relaxing together in the tropical-themed pop-up lounge.

Guests sharing a celebratory moment at the Swimsuits For All event.

A guest in the pop-up lounge beside a tropical display table and shopping QR code.

Guests posing together beneath the tropical pop-up decorations.

A visitor beside the Swimsuits For All digital shopping station.

A group posing in front of the Swimsuits For All pop-up backdrop.

From online collection to island escape.

Swimsuits For All brought its Camille Kostek collection into a Santa Monica pop-up inspired by the campaign Flirting With Nature. POPUP translated the creative into an island-like setting, with references to the ocean, sandy beaches and lush greenery.

An experience built around fit.

The shop gave customers a way to discover the digitally native brand in person. Fit experts brought the online Shop by Shape concept into private, personalized fittings, helping visitors explore the collection and its construction.

POPUP connected the retail environment with launch programming and the guest journey. Camille joined the VIP opening and meet-and-greet, while QR codes and in-store touchscreens kept checkout connected to the brand’s digital shopping experience.

A more personal way to shop.

The pop-up joined the convenience of online retail with the reassurance of an in-person fitting. Customers could feel the products, ask questions and share the experience with the collection’s collaborator.

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