As Dossier expanded beyond its digital roots, POPUP partnered with the fragrance brand to launch its first-ever immersive retail experience, introducing consumers to Dossier in a physical environment for the very first time.
Designed to bring the brand’s accessible approach to fragrance into the real world, the pop-up transformed product discovery into an engaging, hands-on experience where guests could explore scents, connect with the brand, and experience its identity beyond the screen.
Building on the success of its inaugural retail activation, POPUP continued its partnership with Dossier by bringing subsequent launches to life, including the debut of Lost Americana, the brand’s first celebrity fragrance created with mgk, and a collaborative pop-up featuring creator Lauren Giraldo. Together, these experiences marked the beginning of Dossier’s experiential retail journey, establishing a foundation for future pop-ups as the brand continues to expand its physical presence.
Miami, New York City
