POPUP partnered with Candy King to help introduce the beloved European confectionery brand to the United States by bringing its first-ever American retail store to life in New York City.
Designed to create a bold, colorful, and highly interactive shopping experience, the flagship invited guests to explore Candy King’s iconic pick-and-mix assortment in an environment that captured the fun and excitement of the brand.
As Candy King’s U.S. retail debut, the store represented an important milestone in the brand’s international expansion and served as a destination for both longtime fans and first-time visitors. By blending immersive retail design with a memorable customer experience, POPUP helped establish a strong foundation for Candy King’s entrance into the American market.
New York City
