CandyKing · Retail partnership
A colorful West Village flagship introducing CandyKing’s Swedish pick-and-mix experience to New York.
- Location
- New York, NY
- Experience
- Permanent retail
The opportunity
A Swedish original. A New York destination.
Turn growing U.S. interest in Swedish candy into a distinctive market entry for an established Swedish confectionery brand.
Bring Swedish confectionery heritage into the West Village’s culture of discovery. Give the brand a clear street presence, make the product experience easy to explore and connect the New York store with CandyKing’s global marketing team.
What we did
Retail by PopUp develops and operates the U.S. flagship: site sourcing and leasing, store design and build, visual merchandising, staffing and daily operation. Local marketing is developed in collaboration with CandyKing’s global team.
- Market-entry & location strategy
- Site sourcing & leasing
- Store design & build
- Visual merchandising
- Staffing & daily operations
- Local marketing collaboration
The experience
Let the product shape the visit.
The pick-and-mix display brings the range, packaging and digital brand world together. Store planning and merchandising make choosing candy the central interaction, giving the brand’s Swedish heritage a tangible retail expression.
The partnership
Make the store work, every day.
The partnership continues through the daily realities of retail: trained staff, a replenished assortment, consistent merchandising and a welcoming customer experience. Retail by PopUp manages the local operation while working with CandyKing’s global team on the brand’s New York presence.
The impact
A welcoming home for Swedish pick-and-mix.
The flagship introduced CandyKing’s colorful product experience to the West Village, with a local retail team supporting the brand and its guests.
CandyKing / Cloetta: product, brand assets and global marketing. Retail by PopUp: local retail development and operation. Pick-and-mix customer photograph: Rachel Cabitt.
