A$AP Ferg Harlem, New York
An artist’s world becomes a place to discover.
An apartment-inspired Harlem shop introduced Traplord Home: bedding, robes and home accessories placed inside A$AP Ferg’s world. The Pop Up Team’s earlier work through Fancy.com, before POPUP.
The opportunity
The brief.
Introduce an artist’s move into homeware through a place that made the collection feel personal, connected to his identity and rooted in Harlem.
POPUP’s role
The work behind the experience.
Traplord Home is part of The Pop Up Team’s earlier work through Fancy.com. The project connects artist retail, lifestyle product presentation and a launch gathering.
- Artist retail experience
- Temporary brand environment
- Lifestyle product presentation
- Launch gathering
The Pop Up Team’s earlier work through Fancy.com, before POPUP. Shown as part of the team’s experience; not a POPUP-era commission. Collection by A$AP Ferg in collaboration with Night:Shift.
Inside the experience
Give the collection a lived-in context.
Traplord bedding and cushions dressed the bedroom setting, bringing Ferg’s visual identity into a familiar domestic scene. The products shaped the place visitors had come to explore.
Build a world around the product.
Living-room details, objects and a television carried the home idea beyond a single display. The shop connected the collection with a fuller expression of the artist’s taste and personality.
A closer look
More from the experience.
More from the project
What it made possible
What the experience brought to life.
An artist’s world became a shoppable home.
The apartment-inspired setting connected Traplord Home’s collection with the artist and his Harlem community. This was the team’s earlier work through Fancy.com.
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