IL Makiage: Grand Opening with Shanina Shaik
“Relaunching a brand with ‘Makeup for Maximalists.’ How do you elevate the relaunch of a legacy beauty brand in a totally new landscape? When IL Makiage brought us the ‘Makeup for Maximalists’ tagline and tasked us with activating the Grand Opening of their Soho Pop-Up Store – we knew just what to do! First, […]
PUMA Presents: 808 Day Sneaker Launch Event
We partnered with Puma, Roland and Warner Music to celebrate 808 Day with a specifically curated experience to celebrate the release of the all new RS808 Sneaker. The event featured the premiere of 808 The Movie with director Alex Noyer, Beats all night from DJ Enuff, a custom-wrapped McLaren 720 in Roland Orange, an open […]
Sony’s Certified Records x CultureCon Pop-Up
To celebrate the legacy of Sony Music’s iconic catalog, POPUP designed and produced an immersive vintage record store experience at CultureCon. The activation invited attendees to browse Sony’s curated vinyl collection, play classic games, and rediscover legendary artists through an environment inspired by the golden era of record shops. By blending music, nostalgia, and culture […]
T-Mobile: What if 5G Were Ice Cream (Mobile Pop-Up)
To celebrate the launch of T-Mobile’s nationwide 5G network, POPUP Agency brought the campaign to life with a custom-branded ice cream truck experience at Chicago’s North Avenue Beach. Inspired by T-Mobile’s playful comparison of network coverage, guests were served scoops that visually represented each carrier’s reach—four scoops of “Berry Fast 5G” for T-Mobile, two scoops […]
Berkeley Hotel: Haunted Hotel Experience
How do you juice up the slow season in for a hotel based in a summer resort town? The Bekerely Oceanfront Hotel in Asbury Park, NJ partnered with Pop Up Agency to create “The Haunting”. For two years in a row, we designed, created and produced a Haunted Hotel experience which took over the historic […]
Ed Sheeran: NYC Equals Album Bus Tour
Equals Album: VIP Double Decker Bus Tour Experience. We love partnering up with our friends at Warner Music Group and Atlantic Records to create epic album experiences for some of our favorite artists. When Ed Sheeran launched his album “Equals”, he wanted to create a special experience just for the fans in New York City. […]
Burna Boy: AfroNation Miami Takeover
To amplify anticipation ahead of Burna Boy’s headline performance at the inaugural Afro Nation Miami, POPUP Agency developed and executed a high-impact promotional stunt that transformed Miami’s streets into a moving spectacle. Leveraging a curated convoy of exotic vehicles, the activation generated excitement beyond the festival grounds, capturing attention from locals, visitors, and fans throughout […]
DEADMAU5: Pop-Up Takeover ft. McLaren
Deadmau5 needs no introduction. He is one of the most well-respected producers/DJs to ever grace the dance music world. In addition to his accolades — which include endless platinum-selling singles and seven critically-acclaimed projects — the six-time-Grammy-winning musician continues to break boundaries in music, shattering numbers in both streaming and followers across all social media […]
T-Mobile: 55+ Seniors Wireless Pop-Up
Together with POPUP Agency, T-Mobile opened a temporary Wireless Discount Information Center at the Arrowhead Towne Center located just outside Sun City, Arizona, which is one of the largest retirement communities in America. More than 1.5 million seniors live in the Grand Canyon State, but they can’t even get a wireless discount from two of […]
Lady A x Amazon Music: Ocean Immersive Experience
We partnered with Lady A & Amazon Music to create an Immersive experience to celebrate the bands new album “Ocean”. First we created a custom, 360 projection mapped experience to bring fans underwater with the legendary Country band. Next, we built a custom performance venue where the band could perform the album live-streamed on Amazon […]