Globally recognized and up & coming brands come to POPUP to test, launch and scale IRL with our unique creative storytelling, operational precision and experience format people actually will enjoy walking into.
Physical retail only thrives when it taps into culture. In how people move, shop and share. It lives or dies in the details.
Retail by POPUP is our fully integrated approach to helping brands launch physical spaces that are both culturally relevant and commercially sound. From creative direction & staffing models to spatial design & daily operations. We bring the experience, the systems and the momentum to make IRL retail work well.
Your first store shouldn’t feel like a gamble. We help you launch with greater clarity, intention and a retail model built to flow. Creatively, operationally and commercially.
We design fast-moving, insight-led retail. Pop-ins, pilots and regional takeovers that give you clear insights & read-outs. Not guesswork. So you know exactly where to scale with us next.
We help to modernize your story, creatively sharpen your environment and craft an experience that will feel aligned with where your brand is headed. And make it unmistakably yours.
For brands built on taste, feeling and atmosphere, the space is part of the product. We create intentional, high-touch environments that blend storytelling and sales into one seamless, memorable customer flow.
Fan-first retail experiences engineered for hype, shareability and conversion. Spaces that help you deepen connection and turn attention into revenue.
Our proprietary four-part system built for real results
Market fit, audience insight, cultural entry points, competitive landscape and revenue model recommendations.
Narrative-driven spatial concepts, floorplans, merchandising strategy, visual language, sensory experience design.
Permits, timelines, GC oversight, fabrication, logistics, staffing models, SOPs and day-to-day operational readiness.
Press moments, creator integrations, data capture, performance benchmarks, post-launch improvements and multi-market rollout.
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Whether it’s your first store or fifteenth
Flagship Stores
Cultural statements built to anchor your brand
Pop-Up Stores
Fast-moving, buzz-driving spaces for launches and drops
Pop-In Takeovers
High-impact retail moments inside major partner venues
Test Market Stores
Low-risk pilots designed to gather insights & validate demand
Experiential Showrooms
Tactile, design-led spaces merging storytelling with conversion
Mobile Retail Units
Flexible, touring retail built to bring your brand directly to people
Adidas Y-3 is a high-end luxury fashion brand created from a partnership between the German sportswear company Adidas and the Japanese fashion designer Yohji Yamamoto. We've helped them build and launch 3 stores.
Bal Harbour Shops generates legendary sales performance, consistently ranking it as the highest-grossing and most productive shopping center in the United States. We helped take them on a tour to some of the highest UHNW cities in the country to cater to untapped markets.
CandyKing is Europe's leading pick-and-mix candy brand, famous for its self-serve confectionery walls. Founded in Stockholm, Sweden. We helped them launch their very first store in the Americas.
Brooklyn Industries is an independent New York streetwear and apparel brand founded in 1998 by local artists in Williamsburg, Brooklyn. We helped them go retail.
Faster than most agencies think is possible. Timeline depends on scope, but we specialize in rapid, high-quality turnarounds from concept to doors-open.
Yes. Strategy, design, fabrication, installation, permitting, operations. We handle the full stack so your team gets to focus on the bigger picture.
We do. From store associates to management models, we can build and run the operational framework.
Absolutely. Whether you’re opening your first store or reinventing your hundredth, our approach adapts to your goals, markets and growth model.
Definitely! With teams across major U.S. and global markets, we help brands scale quickly and consistently. Without losing creative or operational integrity.
Budgets vary by format and level of ambition. Most Retail by POPUP projects start in the six figures and scale from there based on complexity, size and speed.
