POPUP partnered with Y-3 to support the brand’s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo flagship and bringing its newest retail concept to life at 8500 Melrose Avenue in Los Angeles.
Across each location, the goal remained the same: create environments that reflected Y-3’s distinctive fusion of adidas performance heritage and Yohji Yamamoto’s avant-garde design philosophy while delivering a seamless, elevated customer experience.
From temporary retail to permanent flagship destinations, POPUP provided end-to-end support spanning design, fabrication, construction, and execution.
The partnership continued with the grand opening of Y-3’s new Melrose flagship, creating a bold new home for the brand in one of the world’s most influential fashion districts and reinforcing its growing presence in the U.S. luxury and streetwear market.
New York City, Miami, Los Angeles
