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So So Def memorabilia, artist photographs and a sculptural cassette display inside the Atlanta Hip-Hop 50 exhibition.

A city tells its own story

Atlanta Hip-Hop 50 / Selected work

An exhibition at Underground Atlanta brought the city’s musical legacy into a place people could explore together.

The opportunity

Put Atlanta’s contribution at the center.

Celebrate Atlanta’s contribution to hip-hop through an experience grounded in the people who shaped it.

The 50th anniversary of hip-hop became a chance to celebrate Atlanta’s own contribution. Curated exhibits by Dallas Austin and Jermaine Dupri connected the anniversary to the artists, objects and stories that shaped the city’s sound.

Our role

POPUP created the experience in partnership with Dallas Austin and Jermaine Dupri, bringing their cultural perspective into the exhibition and its live setting. Memorabilia, storytelling and an opening event connected visitors with Atlanta’s place in hip-hop history.

  • Experience production
  • Exhibition environment
  • Partner coordination
  • Opening event

The experience

Give the music a physical history.

Memorabilia and exhibition storytelling brought the anniversary into a place people could explore. The curatorial partnership with Dallas Austin and Jermaine Dupri kept the focus on Atlanta’s creative community and its contribution to hip-hop culture.

An Atlanta artist timeline beside the Welcome to Atlanta installation.
Memorabilia and exhibition storytelling at Atlanta Hip-Hop 50, Underground Atlanta, 2023.

The experience

Bring the city together around the story.

An opening VIP event introduced the exhibition at Underground Atlanta. POPUP’s work connected the exhibition environment, partner coordination and the live gathering, giving the anniversary both a physical setting and a shared occasion.

Visitors gather at a wooden bar beneath a wall of framed record awards.
The gathering space within Atlanta Hip-Hop 50 at Underground Atlanta.

Inside the exhibition

Take a walk through the story.

Atlanta Rap History: museum tour by Magik Mark and Chuck C

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Museum tour by Magik Mark & Chuck C, originally featured on our Atlanta Hip-Hop 50 page. Watch on YouTube ↗

Explore the full photo gallery
A wall-sized timeline traces the history of Atlanta hip-hop artists.
A wall-sized timeline traces the history of Atlanta hip-hop artists.
A jacket, photographs and So So Def display arranged above an oversized cassette.
A jacket, photographs and So So Def display arranged above an oversized cassette.
An exhibition wall filled with the names of Atlanta hip-hop artists.
An exhibition wall filled with the names of Atlanta hip-hop artists.
Guests pose for photographs beside the Welcome to Atlanta installation.
Guests pose for photographs beside the Welcome to Atlanta installation.
A guest stands in front of the So So Def memorabilia display.
A guest stands in front of the So So Def memorabilia display.
Guests talk in front of the exhibition’s Atlanta music timeline.
Guests talk in front of the exhibition’s Atlanta music timeline.
Visitors pose beside a wall of Atlanta artist names.
Visitors pose beside a wall of Atlanta artist names.
A guest poses in the gallery wearing an orange jacket and sunglasses.
A guest poses in the gallery wearing an orange jacket and sunglasses.
Guests gather beside the exhibition’s wall of record awards.
Guests gather beside the exhibition’s wall of record awards.
Opening-night guests gather for a group portrait in the exhibition.
Opening-night guests gather for a group portrait in the exhibition.
Guests pose near the stage during the Atlanta Hip-Hop 50 opening.
Guests pose near the stage during the Atlanta Hip-Hop 50 opening.
Guests greet each other inside the exhibition during opening night.
Guests greet each other inside the exhibition during opening night.
A speaker holds notes on the stage during the opening event.
A speaker holds notes on the stage during the opening event.
A speaker with a microphone addresses the opening-night audience.
A speaker with a microphone addresses the opening-night audience.
A speaker addresses the audience as guests on stage applaud.
A speaker addresses the audience as guests on stage applaud.
Guests and a camera operator gather for an opening-night conversation.
Guests and a camera operator gather for an opening-night conversation.
Visitors pose by the So So Def display under purple event lighting.
Visitors pose by the So So Def display under purple event lighting.

The impact

Atlanta’s music history found a physical home.

The exhibition connected visitors with the artists, places and creative legacy behind the city’s contribution to hip-hop.

Project credits

Created with Dallas Austin, Jermaine Dupri and the City of Atlanta. The opening VIP event was hosted by Atlanta Mayor Andre Dickens in 2023.

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