POPUP / culture
Built for the culture.
Artist worlds, brought to life. Experiences that connect music, identity and the people who care about them.
Built around the artist.
Music, identity and the relationship with fans shape the experience. We translate an artist’s world into spaces people can enter: album launches, touring shops, listening experiences, cultural collaborations and unexpected moments in the city.
From the first idea through design, fabrication and on-site production, our team brings the creative vision and the practical details together. Every project starts with what makes that artist and their audience distinct.
Explore the artist stories
Ed SheeranA shared moment for No.6
An album release brought to life through local fan destinations, shared creative identity and live retail.
ATEEZ × hello82A home for ATINY on tour
Touring fan experiences that brought merchandise, memorabilia and a shared sense of community into the cities around ATEEZ’s arena tour.
NasInside Illmatic’s world
Queensbridge came to Manhattan for Illmatic’s anniversary through a recreated basketball court, graffiti alleys, a documentary subway car and objects drawn directly from Nas’s lyrics.
Hayley KiyokoStep into Panorama
Hosted by Hayley Kiyoko, Panorama became a sensory journey through the album’s meaning and emotional world inside a immersive video projection space.
A Boogie wit da HoodieA hometown album moment
A custom double-decker carried A Boogie wit da Hoodie’s Me vs. Myself listening experience through New York, building toward a fan gathering in Times Square.
CommonLet Love, in Chicago
Common’s Let Love album and book release came together in a Chicago pop-up, with a VIP opening that also celebrated his birthday.
FutureFutureHive comes to SoHo
Art, retail and a hosted gathering brought FutureHive into SoHo through the team’s earlier work with Fancy.com.
FutureFutureHive lands on Fairfax
FutureHive translated Future’s visual world into a Fairfax boutique, combining merchandise, objects and art with a place for fans to gather. The Pop Up Team’s earlier work through Fancy.com, before POPUP.
Ed SheeranAn unexpected ride through New York
Ed Sheeran’s top New York listeners previewed the album on a tour of his favorite city spots, ending with a surprise, intimate acoustic performance.
Burna BoyTaking the music into the city
A branded Miami convoy previewed Burna Boy’s Sittin’ on Top of the World ahead of its public release, introducing the next chapter of the I Told Them… campaign on the street.
Sony Music / CertifiedA place for music and creative community
At CultureCon, Sony Music’s Certified catalog became a record-store-inspired environment for listening, discovery and participation.
McLaren × deadmau5The London takeover
Custom-wrapped McLarens, an Axel Arigato store takeover and a series of London moments connected deadmau5’s music with fashion, design and fan culture.
The FutureHive chapters credit The Pop Up Team’s earlier work through Fancy.com. Individual stories identify their project context and collaborators.
Let’s build your next chapter.
Tell us about the music, the audience and the moment you want to create. Start a conversation with POPUP ↗