Project location: New York, NY · Prepared by POPUP from the project archive in October 2026.
Swedish pick-and-mix gained a West Village address on Bleecker Street. CandyKing's flagship connected a recognizable product experience with local retail development, staffing and daily operation.
How can a global retail brand build a local market presence?
Growing enthusiasm for Swedish candy created an opening for an established Swedish brand. The commercial task was to turn category interest into a recognizable destination, with a retail team and operating model that could carry the experience every day.
Bring Swedish confectionery heritage into the West Village’s culture of discovery. Give the brand a clear street presence, make the product experience easy to explore and connect the New York store with CandyKing’s global marketing team.
Make the address part of the strategy
306 Bleecker Street places CandyKing in a shopping corridor associated with discovery. The storefront gives a global confectionery brand a specific neighborhood presence and a direct invitation to step inside.
Let the product shape the visit
The pick-and-mix display brings the range, packaging and digital brand world together. Store planning and merchandising make choosing candy the central interaction, giving the brand’s Swedish heritage a tangible retail expression.
Make the store work, every day
The partnership continues through the daily realities of retail: trained staff, a replenished assortment, consistent merchandising and a welcoming customer experience. Retail by PopUp manages the local operation while working with CandyKing’s global team on the brand’s New York presence.
Give the global brand a local voice
Marketing is developed with CandyKing’s global team, connecting a consistent brand identity with the life of New York. Local content and the store’s branded packaging extend the Bleecker Street introduction beyond the visit.
The planning lesson
Market entry needs a local operating plan as well as a location. Connect the assortment, merchandising and staff training with the global brand's direction. A physical store introduces the brand each day through the way products are presented and guests are welcomed.
Who delivered the experience
Retail by PopUp develops and operates the U.S. flagship: site sourcing and leasing, store design and build, visual merchandising, staffing and daily operation. Local marketing is developed in collaboration with CandyKing’s global team.
CandyKing / Cloetta: product, brand assets and global marketing. Retail by PopUp: local retail development and operation.
What the experience made possible
The flagship introduced CandyKing’s colorful product experience to the West Village, with a local retail team supporting the brand and its guests.
Project questions
Where did the experience take place?
CandyKing: New York, NY.
What was the delivery scope?
Market-entry & location strategy; Site sourcing & leasing; Store design & build; Visual merchandising; Staffing & daily operations; Local marketing collaboration.
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Further reading
For the wider event and campaign context:
