Dwayne Wade and Li-Ning Capsule Pop-UP
“A Pop-up highlighting how basketball has the power to connect people across cultures.” To celebrate the launch of the “We Are One” capsule collection, POPUP helped bring Li-Ning and Dwyane Wade’s latest collaboration to life through an immersive retail activation at Solestage in Los Angeles. Inspired by the collection’s message of unity, the experience blended […]
Bal Harbour Shops Access Pop-Up Nationwide Tour
Bal Harbour Shops Access Multi-City Retail Experience (8 Cities – 8 Weeks Each) Over the course of two and a half years, POPUP partnered with Bal Harbour Shops to bring its award-winning Access Pop-Up to communities across the country, delivering an elevated luxury retail experience in eight cities. Designed as the first traveling […]
Ed Sheeran: 10 City Simultaneous Pop-Up
10 U.S. Pop-Ups launch the No. 10 Collaborations Album! We love partnering up with our friends at Warner Music Group and Atlantic Records to create epic album experiences for some of our favorite artists. When Ed Sheeran decided to create an album of collaborations with HIS favorite artists, we knew just what to do – […]
AliExpress: LA Pop-Up Tour with Tiffany Haddish
“Launching the Brand in the U.S. Marketplace.” As Experiential Agency of Record for AliExpress, we were tasked with developing the global e-commerce brands first activation in the U.S. Market. We built the #AliHouse concept as a modular, mobile platform that could showcase a massive variety of product, in an efficient space, able to pop-up at […]
AliExpress: Singles Day Experience with Swae Lee
“Planting a Flag and Owning The Singles Day Holiday.” As Experiential Agency of Record for AliExpress, we were tasked with planting a flag in the Singles Day Holiday and laying the ground work for the brand to take ownership of the holiday in the U.S. Market. Singles Day or Double 11, originally called Bachelors’ Day, […]
T-Mobile: Rage Against an ISP Pop-Up
“T-Mobile Launches Year-long Rage Against Big Internet Tour.” – from T-Mobile.com NewsRoom BELLEVUE, Wash. — May 10, 2022 — Solving pain points is the Un-carrier’s superpower. Steaming mad, smoke-from-the-ears, red-faced anger dealing with Big Internet? T-Mobile’s got you. Today, T-Mobile U.S. Inc. (NASDAQ: TMUS) unveils its Rage Against Big Internet Tour, a series of wacky […]
Rabble Wine: Earth Day Experience
“Reduce, Reuse & Remix” Campaign for Sustainability. As Experiential Agency of Record for Rabble Wine, we’ve been leading the charge on the wine brands annual Earth Day campaign. In partnership with OneTreePlanted – for every bottle sold, a tree is planted to help the fight against deforestation and restore one of Mother Nature’s most important […]
NAS: ILLMATIC 25th Anniversary Experience
“Celebrating the 25th Anniversary of one of Hip-Hop’s most Legendary Masterpiece Albums.” When 2018 rolled around, we all had one big music anniversary in mind – 25 years since the legendary 1993, featuring such iconic albums as Nas’ ILLMATIC. We teamed up with Nas and our friends at Sony Records to celebrate the album in […]
Swimsuits For All: Camille Kostek Pop-Up
“Creating an e-commerce brand’s first IRL Experience.” For a second consecutive year, industry-leading inclusive swimwear brand, Swimsuits For All, was expanding its partnership with Swimsuit Model and On-Air Personality, Camille Kostek to launch a new collection of swimwear that inspires and empowers women of all shapes and sizes. In tandem with the launch of the […]
A Boogie: NYC Album Launch PR Stunt
Times Square Fan Activation. How do you launch a new album in the city A Boogie calls home? Only in a Major Way. Step 1: Custom Wrap a Double Decker Tour Bus in A Boogie’s new artwork and deck it out with a custom sound system & DJ Rig. Step 2: Identify Boogie’s top fans […]