Accessibility Statement
At POPUP, we believe great experiences should be accessible to everyone. We are committed to making our website as usable and inclusive as reasonably possible for all visitors, including people with disabilities. We strive to follow recognized accessibility best practices and continually work to improve the accessibility and usability of our website. As our site […]
Why Brands Are Betting $64 Billion on Experiential Marketing and Live Brand Activations
American brands spent $64 billion last year putting real people in real rooms. That number is climbing fast. If you’re running marketing in 2026 and still filing experiential under nice-to-have, the budget has already moved on without you. Walk through what’s happening with live events, brand activations, and pop-up experiences, and the pattern gets loud. […]
Adidas Y-3 Retail Experiences and Pop-Up
POPUP partnered with Y-3 to support the brand’s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo flagship and bringing its newest retail concept to life at 8500 Melrose Avenue in Los Angeles. Across each location, the goal remained the same: create environments […]
ElevenLabs NY Tech Week Retail Pop-Up Experience
For New York Tech Week, POPUP partnered with ElevenLabs to transform a SoHo storefront into an immersive, voice-powered experience that brought one of the world’s leading AI companies into the physical world for the first time. Designed to make cutting-edge technology approachable and memorable, the pop-up invited visitors to shop exclusive merchandise through AI voice […]
Lotto Sport – U.S. Flagship Pop-Up
To celebrate both Lotto Sport’s major U.S. relaunch and the excitement surrounding the 2026 World Cup, POPUP partnered with the iconic Italian sportswear brand to create a flagship retail experience at American Dream. Strategically located at one of the country’s busiest shopping destinations during the tournament, the pop-up reintroduced more than five decades of Italian […]
Jaded London: American Pop-Up Tour
POPUP partnered with Jaded London to bring one of Britain’s fastest-growing fashion brands to the U.S. through a multi-city retail tour strategically aligned with three of the year’s biggest cultural moments. Beginning with a SoHo flagship timed to New York Fashion Week, continuing to Melrose Avenue during both weekends of Coachella, and culminating in a […]
Candy King: USA Retail Experience Debut
POPUP partnered with Candy King to help introduce the beloved European confectionery brand to the United States by bringing its first-ever American retail store to life in New York City. Designed to create a bold, colorful, and highly interactive shopping experience, the flagship invited guests to explore Candy King’s iconic pick-and-mix assortment in an environment […]
Dossier: IRL Premiere Pop-Up & Experiences
As Dossier expanded beyond its digital roots, POPUP partnered with the fragrance brand to launch its first-ever immersive retail experience, introducing consumers to Dossier in a physical environment for the very first time. Designed to bring the brand’s accessible approach to fragrance into the real world, the pop-up transformed product discovery into an engaging, hands-on […]
Kraft: March Madness Mac & Cheese Mobile Pop-Up TV Spot
Taking Mac & Cheese to the Max! During the 2022 College Basketball Championship, POPUP partnered with Kraft Mac & Cheese to launch a custom-branded Mac Truck that delivered comfort when fans needed it most. Following the championship game, the mobile activation surprised supporters of the losing team with complimentary servings of Kraft Mac & […]
Brooklyn Industries Flagship Retail Store
Brooklyn Industries Goes Flagship! As Brooklyn Industries expanded into Williamsburg, POPUP helped bring the brand’s newest flagship retail destination to life with a space designed to reflect the creativity and character of the neighborhood. Located in the heart of one of Brooklyn’s most vibrant cultural districts, the store was created to immerse visitors in the […]