POPUP / press
Tell all your friends.
A selection of the stories, interviews and coverage surrounding the work.
The work, seen from outside.
Bal Harbour Shops on the road
Coverage of the traveling luxury-retail experience as it moved from Raleigh to Sarasota.
The next stage for experiential theatre
A look at For The Record’s plans for CineVita and a traveling performance environment.
Bal Harbour’s traveling retail concept
The launch of Bal Harbour Shops Access, combining fashion, hospitality and a temporary destination.
Swae Lee × AliExpress
The artist partnership and curated products behind the Singles’ Day campaign.
Atlanta celebrates hip-hop
Dallas Austin and Jermaine Dupri’s hip-hop anniversary experience at Underground Atlanta.
Tiffany Haddish meets AliHouse
The Los Angeles pop-up tour brought AliExpress products and the ambassador’s selections into physical spaces.
Nas returns to Memory Lane
A first-hand look inside the Illmatic anniversary experience at Sony Square in April 2019.
Ed Sheeran’s No.6 pop-ups
Artist merchandise and fashion collaborations connected the album release with physical fan experiences.
The Allegro Block Party
The brand’s announcement of its culture-led gathering with Leli Hernandez at the GRAMMY Museum.
Comfort food after the final whistle
Kraft’s basketball-season giveaway turned a familiar product into a timely fan moment.
Stoli × Sveta for Ukraine
Coverage of the restaurant pop-up supporting World Central Kitchen’s humanitarian work.
Camille Kostek × Swimsuits For All
The collection launch and Santa Monica shop brought inclusive swimwear into an in-person setting.
T-Mobile’s senior-discount activation
Archived coverage of the 2022 campaign and information-center pop-up in Arizona.
Inside Hayley Kiyoko’s Panorama
An immersive album-release experience at Lighthouse ArtSpace Los Angeles.
Rage Against Big Internet
The brand’s announcement of its interactive Whack-an-Internet Provider activation.
Way of Wade × DFT
Dwyane Wade and Li-Ning’s artist collaboration, introduced through a Solestage pop-up.
PUMA’s Reform platform
The launch brought Meek Mill, Skylar Diggins-Smith and Tommie Smith together around social change.
The haunted hotel in Asbury Park
Local television coverage of The Haunting at the Berkeley Oceanfront Hotel.
Lots of Stuff in a Store: London
deadmau5 and mau5trap brought merchandise, collaborations and appearances to London.
A-Trak at the drive-in
Coverage of GLOBAL SOUNDEMIC’s outdoor dance-party concept in Southern California.
If 5G were ice cream
The brand’s account of its beach activation translating a network message into a playful product moment.
An action-sports destination
Television coverage of the Santa Ana action-sports park.
Jay-Z’s Reasonable Doubt in New York
The archive follows the recreation of a recording-studio environment through the team’s earlier work with Fancy.com.
A Boogie in Times Square
The artist’s birthday and album-release moment with fans in New York.
Kanopy during Formula 1 weekend
Evan Ross’s curated gathering connected art, fashion and culture in Miami.
An archive of editorial coverage, interviews, broadcast segments and brand announcements. Articles describe the projects at the time of publication; publisher labels distinguish independent coverage from client newsrooms. Links open at the original source.