Project location: New York, NY · Project context: 2019 · Prepared by POPUP from the project archive in October 2026.
Ocean became the environment around Lady A's live introduction of the album. Full-surround projection framed the performance while Amazon Music carried the encounter beyond the New York room.
How can an album introduction serve the room and the screen?
A live album introduction can make the music feel like a place, connecting the room and the screen.
Stage the band’s first Ocean performances within a full-surround projection environment, then carry the live encounter to Amazon Music’s audience.
Build the performance inside the album
Full-surround video projection created a immersive environment around the band and audience.
Extend the moment beyond the room
The band performed songs from the album for the first time, with the performance broadcast live through Amazon Music.
The planning lesson
Consider the audience in the room and the camera's view at the same time. Projection should support the performance from both positions. Connect physical production and broadcast coordination early enough to test the environment as a whole.
Who delivered the experience
POPUP created the immersive experience around the album, using full-surround video projection to frame the live performance and support its Amazon Music broadcast.
What the experience made possible
The projection environment connected the audience in the room with the music while supporting the Amazon Music broadcast.
Project questions
Where did the experience take place?
Lady A × Amazon Music: New York, NY.
What was the delivery scope?
Immersive production; Fan experience; Live performance environment.
