Celebrity & Entertainment
An artist, creator or cultural moment can give an activation a distinctive voice. These articles explore humor, participation, collaborations and publicity stunts, with attention to the connection between the experience and the audience. The starting point is a credible idea people want to engage with.
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In this collection
How humor and interactive design invite people into a brand experience, with examples from Oliver Tree, Ed Sheeran, Hayley Kiyoko and T-Mobile...
Explore how live experiences earn attention beyond the event, from A Boogie’s New York listening-party bus to audience participation and thoughtful planning...
How to connect creator partnerships with live brand experiences, from choosing the right collaborator to planning participation and follow-up...
