Consumer Psychology
What makes someone stop, explore and take part? These articles look at the human side of brand experiences through storytelling, humor, exclusivity and interaction. Explore how an experience can invite curiosity and create a meaningful connection, with a clear purpose for the audience as well as the brand.
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In this collection
Practical ways to invite pop-up participation through curiosity, sensory design, personalization and a clear visitor journey...
Designing luxury pop-ups around personal attention, discovery and hospitality, with Bal Harbour Shops ACCESS as a traveling retail example...
How brands turn a story into an experience through place, participation and design, with examples from Oliver Tree, Puma and Roland, and Bal Harbour Shops...
How humor and interactive design invite people into a brand experience, with examples from Oliver Tree, Ed Sheeran, Hayley Kiyoko and T-Mobile...
Explore how live experiences earn attention beyond the event, from A Boogie’s New York listening-party bus to audience participation and thoughtful planning...
