Experiential Marketing
How do you turn a brand idea into something people can take part in? Explore the choices behind pop-ups, mobile activations, storytelling and live brand experiences. This collection brings together perspectives on the audience journey, creative concept and practical planning that turn a moment into an experience.
Browse by topic
In this collection
An archived 2024 planning calendar covering cultural moments from Sundance and SXSW to Coachella, Fashion Week and Miami Art Week...
What makes a traveling brand experience work: a clear concept, adaptable design, consistent operations and thoughtful market selection...
How pop-up activations bring a brand into real life through product discovery, personalization, storytelling and a clear visitor journey...
How brands turn a story into an experience through place, participation and design, with examples from Oliver Tree, Puma and Roland, and Bal Harbour Shops...
How international brands can adapt pop-up experiences for U.S. audiences while preserving their identity, with lessons from Kamikoto and AliExpress...
A practical approach to experiential marketing measurement: clear objectives, realistic budgets, useful data capture and thoughtful follow-up...
Buses, trucks and branded vehicles can become stages for product discovery and fan experiences. Explore examples from POPUP's mobile campaigns...
How wine brands connect tasting with music, art and community, with examples from Allegro Cellars, Rabble Wine and Intercept...
How humor and interactive design invite people into a brand experience, with examples from Oliver Tree, Ed Sheeran, Hayley Kiyoko and T-Mobile...
How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress...