T-Mobile: 55+ Seniors Wireless Pop-Up
Together with POPUP Agency, T-Mobile opened a temporary Wireless Discount Information Center at the Arrowhead Towne Center located just outside Sun City, Arizona, which is one of the largest retirement communities in America. More than 1.5 million seniors live in the Grand Canyon State, but they can’t even get a wireless discount from two of […]
Lady A x Amazon Music: Ocean Immersive Experience
We partnered with Lady A & Amazon Music to create an Immersive experience to celebrate the bands new album “Ocean”. First we created a custom, 360 projection mapped experience to bring fans underwater with the legendary Country band. Next, we built a custom performance venue where the band could perform the album live-streamed on Amazon […]
Hayley Kiyoko: Panorama Immersive Experience
When Hayley Kiyoko creates a new piece of music, she truly puts her soul and emotions into it. We knew for our next pop-up with Hayley that we had to build an experience that really invited fans into her process, into her music and into her emotional state in a way they could touch, feel, […]
PUMA: #REFORM x Meek Mill Event
McElreath Hall housed the introduction to PUMA’s global platform #Reform, ushered by three of entertainment and sports’ biggest names. Moderated by Adam Petrick, PUMA’s Global Director of Brand and Marketing, the event was supported by WNBA All-Star Skylar Diggins-Smith, rapper Meek Mill, and the legendary activist/former pro-athlete Dr. Tommie Smith. Each person revealed their platform […]
Rabble Wine: Coachella Weekend Pop-Up
“Cool People Drinking Cool Wine.” As Experiential Agency of Record for Rabble Wine, we’re always looking for fun, creative ways to activate the brand in new spaces. For 2023, we took the fun to the desert and teamed up with Interscope Records to keep their annual Coachella House party refreshed with Rabble’s Rose and Sauvignon […]
Kamikoto Knives: Custom Kiosk & Mall Pop-Up
‘Custom Fabricating a Kiosk as Beautiful as the Knives.’ When Kamikoto approached us to build out a custom kiosk and launch a Father’s Day campaign for them – we knew we had to create something that was as beautiful as the knives we were featuring in the Pop-Up. First, we deep-dived and studied the […]
Common: Let Love
When working with a multi-talented icon like Common, we wanted to create an experience that represented everything the Rapper/Actor/Author/Philanthrophist/Birthday Boy had going on in one awesome space. The Let Love pop-up was rooted in celebrating not only Common’s new Book of the same name, but his new clothing line, his Birthday, and importantly – his […]
Oliver Tree: Cowboy Tears Meme Museum
Oliver Tree… where do we even start with this one! Let’s just say that Oliver was one of the more creative and unique artists we’ve ever worked with – and to celebrate the launch of his album ‘Cowboy Tears’ he wanted to create an epic Meme Museum pop-up experience for the fans. First, we took […]
Allegro Cellars: Grammy Museum Block Party
“Driving Market Penetration with the Hispanic Consumer”Allegro Cellars is a hot new wine brand from Paso Robles, California – who engages Pop Up Agency as their official Agency of Record. We collaborate with the brand on a year-round basis to create dynamic, engaging and impactful experiences and tasting events for the brand to tap into […]