Five U.S. cities for pop-up events: choosing the right market
A practical guide to planning pop-ups in New York, Los Angeles, Austin, Miami and Atlanta—and choosing an address around the experience you want to create.
The art of storytelling in experiential marketing
How brands turn a story into an experience through place, participation and design, with examples from Oliver Tree, Puma and Roland, and Bal Harbour Shops.
From global to local: bringing brands into the U.S. market
How international brands can adapt pop-up experiences for U.S. audiences while preserving their identity, with lessons from Kamikoto and AliExpress.
Measuring ROI in experiential marketing
A practical approach to experiential marketing measurement: clear objectives, realistic budgets, useful data capture and thoughtful follow-up.
Vehicle activations: taking the brand experience on the road
Buses, trucks and branded vehicles can become stages for product discovery and fan experiences. Explore examples from POPUP’s mobile campaigns.
Wine and spirits experiences built around culture
How wine brands connect tasting with music, art and community, with examples from Allegro Cellars, Rabble Wine and Intercept.
Humor, play and participation in brand activations
How humor and interactive design invite people into a brand experience, with examples from Oliver Tree, Ed Sheeran, Hayley Kiyoko and T-Mobile.
Going viral: how experiential activations become shared moments
Explore how live experiences earn attention beyond the event, from A Boogie’s New York listening-party bus to audience participation and thoughtful planning.
Mall pop-ups: designing for the way people shop
How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.
Influencer collaborations in experiential marketing
How to connect creator partnerships with live brand experiences, from choosing the right collaborator to planning participation and follow-up.