POPUP partnered with Y-3 to support the brand’s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo..

For New York Tech Week, POPUP partnered with ElevenLabs to transform a SoHo storefront into an immersive, voice-powered experience that brought one of the world’s leading AI companies into..

To celebrate both Lotto Sport’s major U.S. relaunch and the excitement surrounding the 2026 World Cup, POPUP partnered with the iconic Italian sportswear brand to create a flagship retail..

POPUP partnered with Jaded London to bring one of Britain’s fastest-growing fashion brands to the U.S. through a multi-city retail tour strategically aligned with three of the year’s biggest..

POPUP partnered with Candy King to help introduce the beloved European confectionery brand to the United States by bringing its first-ever American retail store to life in New York..

As Dossier expanded beyond its digital roots, POPUP partnered with the fragrance brand to launch its first-ever immersive retail experience, introducing consumers to Dossier in a physical environment for..

Taking Mac & Cheese to the Max! During the 2022 College Basketball Championship, POPUP partnered with Kraft Mac & Cheese to launch a custom-branded Mac Truck that delivered comfort..

Brooklyn Industries Goes Flagship! As Brooklyn Industries expanded into Williamsburg, POPUP helped bring the brand’s newest flagship retail destination to life with a space designed to reflect the creativity..